University marketing strategy uk

The inspirational campaign continues to serve as a successful recruitment tool, whilst offering a more lasting resource that reaches beyond the campus boundaries. Clearing is another great time for UK universities to market their courses to those who are yet to secure a place.

Using the Tinder app as a source of inspiration, the University of Salford launched its own version to recruit during clearing: Match Made in Salford. Instead of searching through lists of available courses online, students can use the app to find a last-minute course quickly. For instance, using analytics to find out the demographics of visitors to a specific web page enables marketers to find and fill gaps in intake and target a wider audience. It helps professionals to improve content and design by evaluating which call to actions were most successful in specific marketing campaigns, and which subject lines proved most popular.

From an ROI perspective, universities can use analytics to track marketing activities including events to better understand which initiatives had the most impact in the recruitment and admissions process. Share your tips and story with us on twitter fullfabric, using the hashtag HigherEdtech. Source: BBC The way universities are allocating their budget when it comes to recruitment strategy has changed. Communicate effectively with a CRM system For universities who want to make the recruitment and admissions process simple and transparent for both students and staff, a modern customer relationship management CRM platform is vital.

Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation. The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies.

The course starts by embedding the fundamentals of the subject in the learning through core modules covering key areas such as strategy, leadership, consumer psychology and branding from a marketing perspective and planning for a global market place. From here you will select four optional modules in areas in which you would like to specialise or across the spectrum to give a broad knowledge base.

These modules consists of insights based topics such as customer analysis, innovations driven marketing, strategy based subjects such as marketing communications and product management, and implementation in areas such as digital marketing and experiential marketing. The course ends with a dissertation, allowing you to explore in depth a strategic marketing topic of your choice. This module purpose is to enable students to develop effective high level strategic marketing strategies relating to an organisations corporate targets.

Strategy theories, concepts, tools and models are applied in order for students to be equipped with a strategic approach towards marketing planning to achieve a competitive advantage. The aim of the module is to equip students with the key skills required for the strategic management of brands. Beginning with definitions of what a brand is, the module introduces students to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis of brands.

The module aims to provide students with a detailed critical awareness of the issues and themes surrounding relationship marketing and the management of such an approach to business. In particular, the module will focus on the development and implementation of relationship marketing strategies that enhance organisational profitability and success. The aim of the module is to explain the psychological foundations that direct consumers to choose products, services, experiences or ideas in order to satisfy their needs and wants.

By understanding how thoughts, beliefs, feelings, perceptions, knowledge and attitudes drive decision making, the business can gain a powerful tool for company success. This module aims to promote creative advertising practices to enhance brand communication which are creative and innovative, whilst still underpinned by a critical understanding of concepts, frameworks, and models.

Students will operate in creative teams designed to mirror organisations in the creative industries and work on assigned creative briefs for a range of business and consumer brands. Following this the module introduces the offline and online retailing and its importance in creating a competitive advantage for the business. Students are provided with strategic models and tools to analyse the retailing and e-tailing environment. The module will explore the techniques of integrating the various marketing communication tools, such as public relations, advertising and sales promotion.

Students will also learn the various methods of engaging target audience on the offline and online platforms as well as on digital social media, to produce a coherent brand communications strategy and achieve a consistent brand narrative. The aim of this module is to develop students' systematic knowledge and skills for understanding the complexity of the new digital landscape. The aim of this module is to develop students' ability to measure, predict, and critically evaluate key performance indicators of brands.

Students will collect and analyse data, and then prepare reports and communicate the results of the data analysis in order to assist decision-making and strategy development. The aim of this module is to build on students' academic learning by providing them with the opportunity to undertake a six month period of work experience.

The placement will provide students with the opportunity to develop work-related knowledge, skills and capabilities and embed the knowledge and skills they have acquired throughout their course. The module will therefore support students in the process of reflecting on their development, integrating theory and practice, developing their commercial awareness and thus enhance their personal and professional development.

This module aims to assist students to develop an understanding of the research process and to conduct research leading to successful completion of their dissertation. Optional modules are usually available at levels 5 and 6, although optional modules are not offered on every course. Where optional modules are available, you will be asked to make your choice during the previous academic year.

If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module. The course is delivered through online lectures, forums and tutorials with further resources provided to assist your learning. Online lectures are a useful way to discuss key material or approaches, deal with issues, explore questions, concepts and theories, or introduce business case study material.

During lectures, note taking and listening are essential as they will help you to make sense of what you have seen and heard, to identify and remember key points to understand difficult concepts and organise your material by making links and associations with other material. These are structured, student-led sessions in which you might explore ideas in discussion, carry out practical tasks, or practice your research skills. All of these sessions are intended to provide forms of space in which you can discuss and share ideas; as well as develop skills and materials in preparation for assessments.

In seminars, reading module materials, note taking and participating in discussion are essential. Actively participating and engaging in seminar discussion enhances presentation skills and the articulation of arguments and ideas and helps you prepare materials for assessment tasks. Include structured, formal and informal feedback from your tutors on work in progress or on your ideas for a specific module assignment or project task.

Much of your learning at university takes place outside class sessions. This encourages autonomous learning, providing you with the opportunity for critical self-reflection or space for self-directed reading or research. An example might be a research or practical project linked to a module's learning outcomes that you undertake independently or with a small group supported by your tutor. Nowadays, the companies have to sell their products and offers in a high competitive and dynamic world.

The new technologies and the amount of data available owe the companies to invest a large extent of their resources in Marketing and Sales. The finality is to create an unique brand which can be sell in different western target markets profiting of the data analysis and the new channels of communication, such as social media or blogs. The will acquire the techniques to obtain information about the market situation and the different scenarios. Also a clear understanding of the commercial trends and be able to change and adapt to the dynamic environment in order to overcome the competence.

Western Marketing is a rising sector due to the increase in the use of data, the diversity of ways to access the target market and the IT tech advances, the futures prospectives up to are: a 19 percent rate of growth for marketing research analysts, about a 9 percent in marketing managers and 6 percent in social media managers. There are various job titles for Marketing expertise, including product manager, brand manager, digital marketing manager, key account manager or marketing technician.

In a globalized world, companies are working relentlessly to adapt to the western interconnected world. They required for their new professionals develop strategic thinking to enter in new markets with an international western perspective. Another necessary ability is to be able make informed decisions in a global and dynamic environment and see market opportunities using a big quantity of data.

It is important to be able to apply the principles of international western brand construction and management, creating products adapted for international western markets. The development of strategies and campaigns in mobile device applications, as well as on social networks, is a remarkable part of the job. Future workers must take into account the planning on offline and online channels, the creation of efficiently digital marketing strategies and the understand the sales process in international contexts B2B. MSc in Marketing Management.

What are you looking for?

MSc Marketing. Trinity college Dublin - Trinity Business School. Copenhagen Business School. Msc Marketing Management. Rotterdam School of Management. MSc in Marketing Management and Digital.

Msc in Marketing Management. Warwick Business School - University of Warwick.

Strategic Marketing, MA

MS Marketing et Communication. HEC Paris. Master of Science in Strategic Marketing Management. BI Norwegian Business School. Master's Marketing. Aalto University - School of Business.

MSc International Business - strategic marketing. Maastricht University, School of Business and Economics.