Shannon: So one of the apparel companies I worked with for the last couple of years, they had to sell their apparel line and so they bought a website specific to that. You know, over— you probably could have— you know over a four to six months period, start to ramp that up and see that accomplishable you know, SEO goal…. Eric: Yeah and we have sites that have been, that are old sites that have been down for three to five years and still within three to six months, they increase.
But it has to have that age and has to have a good keyword, you know, the keyword structure in the domains but the whole goal is tha yet, yeah, you know are being able to rank for things that your brand and site can never accomplish or not in a good time period. They can literally copy your site and make another one and then you change up your content and all the different details, all of the Ecomdash, ChannelAdvosor, Listing Mirror, you can use all of those tools that quickly be able to manage all of your products in one place and be able to push into multiple sites.
Shannon: Yeah. You can create your Facebook page, Twitter account, Pinterest, Instagram, etcetera. Eric: Yup. You can make one order for dog food and get it once a month for five years, you know. Or, as long as your credit card expires. And, you get the customer and you get to send email blasts and be able to directly target specifically the audience that they are wanting to target.
Shannon: A quick note on that.
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Amazon did just enable the option to set up subscribe and save for regular sellers on seller central. Shannon: It allows that subscribe and save to show up on your products in your seller central account that was previously only available to vendor central. So, if you get the opportunity, but again, of course, as Eric was mentioning, you want to diversify and put that on your own site as well. Shannon: That way, the benefited value is not just on Amazon. You say, hey, you can do the same thing from your own website….
Eric: Yep. And this is the key to not just growing your marketplaces but also your— not just your own websites but also your marketplaces as a whole. So the big thing what we always start off with is you got to kind of have a video.
How Amazon Has Diversified
And you can even— depending on what p[roducts you have. You know, you could just be doing that with an iPhone type scenario.
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But you also could help increase conversion rates. But I think with the videos, you have the ability to use them anywhere. And so, the video is just so big that in a world full of still images, and product copy, the video stands out because all you have to do is watch it play and sit back and just see all the features and benefits and it definitely is the way to differentiate yourself in those marketplaces including your website. When it comes to your ad strategy, you know, Amazon provides the ability for you to put on sponsored listings.
And so basically, it could be a situation where you just got to do that to get things going to get over the hump. But everybody in the big budgets are doing that so you have to be able to play that game. And the neat part about this is all the different marketplaces are doing something. Of course, eBay— eBay has theirs when you pay after the sale happens which is great. And once you can increase your sales and your organic— you know, the reviews and all that, it will help everything as a whole.
Manually, you can really drill down and do specific bids, specific keywords for specific products. Automate allows you to show up is related sponsored [ So we always recommend running those side by side, side by side. And that allows you to do what they call headline ads. You definitely want to jump on that. And also consider running automated campaigns along with your manual ones.
You have to spread that and consider that investment on that end. So, huge, huge aspects to grow the business on that end. Eric: Yep, definitely. And with that— what do we mean by that? Basically, a lot of people have said, OK, hey you know what, it takes six months to two years to get a product going just because it just takes a while. We talked about all the diversification so I think, we just talked about. And then from there, you can then give them— contact them, send them products to review, get a blog post, ask to do a guest plug, do what influence the roundtable.
Amazon's Culture: A Case Study
But the big key is you also have the video. And then from there, it will greatly increase your sales. But the big thing is that you can get influencers that kind of a win-win. They can even get their little referral fee from Amazon through the Amazon associate program. And with that, the whole goal is that you find target audience of people that their audience will love your product and these tools can help you do that.
Some niche you may have to pay for, some niche— no problem. But you got to have that really cool video. You got to have the links. You got to have to provide the resources so they can easily go and do that. I mean, in a couple of days timeframe. Shannon: I want to mention a couple of things on that. The first is Amazon just adjusted their Amazon affiliate programs and associate fees and stuff.
Well, the first thing is they are going to provide an affiliate link to Amazon. So, I have— one of the clients I was talking, he— he did this and he just got a credit for somebody. But what you want to consider is you can do coupon codes in addition. And verified purchase reviews are highly outweighed non-verified purchase reviews.
So, I recommend keeping that in mind. Like you said, all you got to do is reach out, provide the assets, provide the information. They found the video, they put the whole thing together, they did the link to Amazon and it blew off an took off because they were just looking for cool new products to show to you their base, their audience base and happen to be in Amazon affiliate link. Can you write a review, can you give me your feedback? Get their help and then from there, they love to and if you can link to them from your website or push their social link on your social and from there it just starts that ball rolling.
Am I— and it really helps take off. Eric: …a good thing. Great, so the next part when it comes to marketing is also the content marketing. And the thought, that the person that adds value for that niche. And from there, you, know, you can even outsource us to have people help write content for you. But with that, you know, this is something that— that the whole goal with your website is you got to provide value, you have to be able to greatly increase the ex— the reason of why people want to come to your site.
You create the good content and then you— and you can also— can even be as we mentioned before, reviews, guest posts, you know, different things of that nature. But, you really got to get the links, the backlinks to your website up. And so that basically the— you know, you can even do competitor backlinks. You can look— you can go quickly click on the links, see what it is, contact that person to see if they can you know, add you to the list of top 10 things to do this is or you know— you know, whatever the article might be.